Co-founded by Jon Sturgeon (CEO of Dingus & Zazzy), Uhoh is what happens when you take the IT department most growing companies can't afford — and turn it into a fast, affordable monthly subscription. No tickets. A support pod assigned to your company. Human answers to tech problems, fast. Starts at ₹2.5L/month for up to 50 staff.
Uhoh's insight is that the existing IT support model — submit a ticket, wait for a response, get passed between teams — is broken for companies with 10-50 people. They replace that with a "support pod" model: a small dedicated team who knows your company's stack and responds like a colleague, not a call center.
Onboarding covers auditing what software and devices the company uses — so the pod knows the stack before the first issue comes in.
No ticket numbers. No "we'll get back to you in 24-48 hours." The pod answers fast — the whole value prop is that IT issues stop being a workflow bottleneck.
The pod monitors SaaS subscriptions (catching unused seats and shadow IT), device status, and compliance posture — fixing things before the CEO's laptop breaks or a software license lapses.
IT spend becomes visible and justified — instead of "we paid someone to fix stuff," the client sees a clear log of resolved issues, prevented outages, and upcoming license renewals.
India's MSME and startup sector is enormous, and almost none of it has a proper IT setup. Most companies under 50 people rely on one overworked generalist or have nothing at all. The "IT department as a subscription" model barely exists in India yet.
This is a service business more than a pure SaaS — the MVP is a client portal and support workflow, not complex infrastructure. Scoped to a WhatsApp-first support model for Indian SMBs with ₹25,000/month pricing.
Client portal, pod dashboard, and monthly report generator in one framework.
Stores clients, staff contacts, tickets, SaaS audit data, and resolution logs.
Receives client staff messages and creates tickets automatically — the India-native support channel.
Lists all active apps, seats, and licenses connected to the client's Google Workspace — the Shadow IT detection layer.
₹25,000-₹45,000/month auto-renewing subscription tiers based on employee count.
Renders the monthly resolved-issues and upcoming-renewals report as a clean PDF sent to client leadership.
This is a service business, not a pure software play — the tech is the delivery mechanism, but the actual product is fast, knowledgeable human IT support. The moat is the quality of your team, not the code. Deploy the platform on Vercel + Supabase. The real investment is hiring or training the support pod.
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